Shopify Unveils More Than 100 New Features & Updates

Using influencers, cryptocurrencies, and social media, Summer Editions focuses on novel methods for companies to reach customers. NFTs, Twitter shopping, and tap-to-pay on iPhone are just a few of the more than 100 new features that Shopify’s Summer ’22 Edition has to offer.

With the most recent iteration of its bi-annual presentation of new items, the e-commerce site is known as Connect-to-Consumer (C2C) seeks to assist sellers in finding clients and growing their businesses.

Shopify’s founder and CEO, Tobi Lütke, stated in a news release: “While conceptualizing completely new methods for merchants to build their companies, we diligently endeavor to overcome the complicated difficulties that they now confront. We’re sharing our large bets and the most recent advancements in commerce with Shopify Editions so that individuals who are ambitious enough to try their hand at entrepreneurship may start and expand more quickly than before.”

Release Marks Shopify’s Foray into B2B

C2C comprises Shopify’s first foray into the business-to-business sector in addition to introducing direct-to-consumer features. The “B2B” function links retailers and distributors.

For Shopify Plus merchants that wish to sell to other businesses on the same platform they sell to consumers, B2B is intended to offer a seamless experience. Through interfaces with partners like NetSuite, Bright pearl, and Acumatica, it will automatically include crucial data into the solution.

Other Key Features Aim To Open New Commerce Channels

The C2C project displays the depth and breadth of the e-commerce behemoth’s activities. Among the most notable new elements are:

• With Shopify’s entry into the NFT market, businesses may now develop token-gated commerce experiences by connecting their web storefronts to their cryptocurrency wallets.

• Retailers now have direct access to Twitter’s hundreds of millions of users by showcasing their items on the social media platform’s profile page.

• With the iPhone’s tap-to-pay feature, retailers may sell offline without any additional hardware or expenditure as part of Apple’s commitment to simplify point-of-sale transactions.

• Local inventory sync: This upgrade enables retailers to inform customers that a product is available in-store, mirroring Google’s emphasis on local search.

• Shopify Functions: This upgrade gives developers the freedom to write their backend code, giving them the open-source platform’s flexibility without having to worry about hosting or security.

• Dovetail: This facilitates the identification and communication of influencers and affiliate marketers for Shopify businesses.

Due to the sudden release of so many upgrades, it can take some Shopify merchants some time to determine what would work best for them. However, a lot of these tools have the same purpose, which is to increase awareness and make more purchases.

Shopify merchants may now provide fresh competition for many eCommerce businesses who rely on traditional SEO and their websites to draw customers. Similarly, Shopify vendors could benefit from improving their websites for more clicks.