How to Make an Instagram Content Strategy
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- Mike Hanson
- June 22, 2022
Brand engagement and audience growth can both benefit from an Instagram content strategy. Check out these Instagram content planning best practices.
Are you not getting the outcomes you want from your Instagram posts? Then you might want to consider redesigning your strategy and developing a content strategy. Material strategies can assist you in determining how you distribute content to ensure that you meet certain objectives and improve the performance of your content. This tutorial will teach you how to establish an Instagram content strategy that will enhance your brand’s reach and conversions. You’ll also get some pointers on how to improve your material.
Define Your Goal
The first step is to establish your Instagram goal or goals. What do you hope to achieve? Is your goal to expand your audience, increase engagement, or increase sales? You’ll be better prepared to modify your content to suit those goals once you’ve figured out your strategy. Then you may use key performance indicators (KPIs) to track different aspects of your Instagram campaign. It’s helpful to break down your objective into distinct milestones you’d like to attain along the route after you’ve chosen your goal and certain KPIs.
Let’s imagine your goal is to increase your audience by 20% by the end of the quarter. What are some milestones you can set along the path to achieving that goal? What kinds of material, subjects, or series of content could you generate to boost engagement? It’s time to start planning your content calendar now that you’ve done some thinking.
Plan Your Content Calendar
A content calendar is crucial since it serves as a road map to help you stay on track, achieve your objectives, and define a campaign’s finish date. You’ll know when you’ve fulfilled your objective this way, and you’ll be able to tweak and analyze your content strategy for your next campaign. A content calendar may also aid in the organization of ideas and campaigns, as well as the identification of any content gaps and the development of consistency (which is critical for Instagram). It’s helpful to figure out which days of the week you want to talk about while building your content plan for the month, quarter, or recent campaign.
After that, decide on a topic and write the appropriate caption. It’s easier to create a content calendar if you break content planning down into smaller, practical tasks. Then, once you’ve established your objectives, themes, and captions, you may continue to the following step: Make the required images or videos. Finally, gather your themes, posting days, captions, and hashtags into a simple Google, Word, or Excel doc that you can copy and paste when it’s time to schedule out your material.
Bonus Tip: Match Your Content to Your Marketing Campaigns
If you currently have marketing activities in place, now is the moment to incorporate them into your overall marketing strategy. Perhaps you’ve just released a new product. Then you may turn that into a content series. Create a few posts teasing the product’s arrival, include a giveaway, enlist the help of an influencer to promote your product or a video of them using it, and advertise the benefits.
Events or holidays are other wonderful approaches to engage clients and convert them into customers. If you have an upcoming event, you can run a campaign promoting it and discussing the speakers, items that will be available, or fantastic grab bags you’ll be giving away. Another fun and good method to get customers talking about your company are over the holidays. Another strategy to raise brand awareness and earn followers is to hold holiday giveaways or offers.
Keep a Consistent Theme And Tone
Creating a tone or brand guide is a good method to ensure that your postings are consistent. You should also stick to a consistent style, font, and color scheme throughout your posts. Look at your website, content, and logos for ideas on how to create the right tone and topic for your posts. In addition, Instagram’s stories provide tools that can assist you in creating a color scheme that matches your business.
You should also consider the appearance of your content, both in terms of photographs and videos. To give your content the correct tone and aesthetic, use a constant angle or filter.
To guarantee that your responses to customers on Instagram are consistent with your brand’s tone, you should have a standard operating process in place, especially if you have numerous personnel responding to comments and messages.
Showcase Your Creativity
Instagram isn’t just a photo-sharing app. There are a variety of ways to develop Instagram content that will promote your company and enhance engagement.
Let’s go over them and see when they’re appropriate to employ. Instagram, as you may know, has images. Images are an excellent method to display things. It’s also useful for sharing quotes, posing questions that you respond to in your image description, and advertising sales or contests.
Videos are a great method to give sneak peeks at upcoming events or to make product teasers. You may also utilize videos to demonstrate how to best use your product in a business BTS. Instagram Reels, or short films, may be used to promote items, share stories, and expand your following.
Longer videos on Instagram are referred to as IGTV or Instagram TV. These are used by brands to go into greater detail about a specific issue. Instagram Shopping is a tool that allows users to shop for your products directly from your images and videos on Instagram. Consumers can purchase things directly on Instagram using product tags and product launches created by brands. Customers won’t have to leave Instagram to visit your website as a result. Instead, customers can use the app to make a quick purchase. Stories are photographs or movies that last for 24 hours (unless you add them to your profile’s highlights) and allow you to share stuff from your profile or create fresh content. It’s a well-liked method of gaining more followers and engaging with customers.
User-Generated Content, or content provided by influencers, consumers, or other users, is a terrific method to broaden your reach and market your products to new audiences. When a new product is pushed by someone they already follow, people are more interested in learning more about it. Similarly, seeing a post from a customer who already loves your brand can help create trust with prospective customers. What content, on the other hand, goes viral? Looking at what your competitors are doing on Instagram and putting your brand’s spin on it might be advantageous.
Craft Compelling Captions and CTAs
While having high-quality photos and interesting movies is fantastic, the descriptions and call to action are still important. If your image or video drew the customer in, your caption and CTA should keep them interested. To ensure that people follow your page, engage with your article, or purchase your product, it’s critical to spend time designing the perfect CTA.
Choose the Correct Hashtags
It’s also critical to conduct research and select the appropriate hashtags to guarantee that your postings reach the intended audience as well as some new ones who could be interested in your business. Hashtags allow your material to be seen by those who aren’t already following you on social media. Keep track of which posts do exceptionally well when you develop content for key hashtags. You’ll be able to publish subsequent posts targeting specific hashtags, increasing the visibility of your material.
Know the Best Time to Post
Preparing posts ahead of time might help relieve some of the stress associated with social media strategy. Meta Business Suites can be used to schedule Facebook and Instagram posts for a week or a couple of weeks. If you’re unsure about when to publish, they’ve suggested days and hours based on their analysis of when you’ll get the most engagement and views. However, it would be useful to conduct some industry-specific research to determine the ideal time and day to post. The forthcoming holidays are an important factor to consider when designing your content. Are you planning to produce a holiday-themed post, use the occasion for a promotion or giveaway, or opt out?
Measure Results and Adjust
Instagram Insights, available on the app and through Meta Business Suites, can show you how many views a post receives as well as engagement analytics to assist you to figure out what forms of content are most effective. You can see who has liked, shared, commented, and saved your material. Insights can also be used by brands to track paid activity. Insights are a terrific method to spot trends and change your content strategy accordingly. You’ll also be able to check analytics about your followers, such as how many you’re getting, how old they are, and when they’re most active online. In this manner, you can alter your posting times to better reach your target audience.
The greatest strategy to increase Instagram reach and engagement is to plan ahead of time. The easiest strategy to assist you to accomplish your goals is to create a content calendar influenced by current marketing objectives and personalize your content with a theme backed by stats.