YouTube Creator Updates: Copyrighted Music, New Metrics
Introduction
In this article, we are going to be talking about YouTube as a whole, its copyrights, its music, its new metrics and so much more all related to the new updated YouTube.
All the updates that a creator of YouTube needs to know or should know to be up to date are inculcated in this article as a whole to ease the read access for the creators of YouTube.
YouTube Rebrands Studio as YouTube Studio
YouTube has rebranded the creator hub on its site as YouTube Studio. This means that you can now access your account from a dedicated page, rather than having to navigate through the rest of the site.
The name change was announced in a blog post by Google’s VP of Product Management Shiva Rajaraman. He said: “We know that creators have different needs and we want them to have an experience they love when they visit our site.”
YouTube Playbook for Creators
YouTube Playbook for Creators, A brand new set of metrics and tools for creators to help them understand their audience, grow their channel, and reach their goals.
New Ways to Grow and Engage with Your Audience on YouTube
YouTube Studio is a new way to manage and grow your channel, with several features that make it easy for you to see what’s working and what isn’t.
- You can manage your channel from your computer or phone. This makes it easy for management teams who aren’t always together in one place at the same time (like parents).
- You can see insights into all aspects of the content you’re creating from video views, comments, likes, and shares, and get suggestions on how to improve them based on these metrics alone!
Be Ready for the Future of Video Advertising on YouTube
The future of video advertising is about to get even more exciting. Here’s what you need to know:
- On Tuesday, YouTube announced new metrics for creators and advertisers that will help them better understand their audience and discover the most relevant content on their channels.
- If you already have a channel, make sure you’re ready for this change by adding your content in compliance with these new copyright tools by Wednesday at noon EST.
- Learn how these changes affect your business by reading our blog post here!
A Sneak Peek at New Copyright Features in Studio
- New Copyright Features in Studio: This is a sneak peek at the upcoming release of Studio, our new video creation tool for YouTube creators. You can check out our official announcement and sign up to be notified when we’re ready to launch it here. The features you’ll find below are still under development, but they will be released soon (probably before the end of 2019).
- How To Use New Copyright: When you’re creating videos with Studio, three settings are important to know about: “Auto”, “Metadata”, and “Music”. These settings control how much information about your content gets included on YouTube itself and they also affect the metadata associated with each video creation tool that comes before or after Studio within our product lineups (meaning if you use one of those tools first then your next video will have even more information added).
Expanding our Copyright Management Tools to Everyone with a Channel
Copyright management is a process that allows you to protect your content from being used by third parties, including YouTube. It’s also important because it helps protect your channel and its content from copyright infringement claims.
To use copyright management:
- Create an account on https://www.youtube.com/copyrightmanagement/. You can access this service by clicking “My Account” in the upper right corner of any screen on YouTube or by typing https://www.youtube.com/copyrightmanagement into your browser address bar.
- Once logged into your account, select which rights you want to manage (I) Creator Rights (ii) Managerial Rights then click “Manage Content” at the bottom of the page.
- Your creator dashboard will open up with information about all of your videos including title, description, and thumbnail image(s). Clicking these links will take viewers directly to their corresponding pages on YouTube where they can watch them live or download them for later viewing offline.
Controlling Your Content Can’t Wait
Content control is important for everyone on YouTube. Creators need to be able to control the content they upload to their channels so that it doesn’t get taken down for copyright infringement or inappropriate behavior. Advertisers want to make sure their ads appear only in videos that comply with brand guidelines, and communities want an environment where creators and viewers can interact freely without fear of censorship or harassment by third parties.
Content control is also a priority for YouTube itself: we want our platform to be a safe place where users feel comfortable expressing themselves creatively and responsibly sharing their ideas—and we know this means staying ahead of issues like copyright protection as quickly as possible!
Your Content, Your Choice. Our Change
YouTube has added more control over the use of your content. You can now block videos from appearing on your channel, and you can also block them from appearing on ads.
You may have noticed that some of these new features don’t seem like they would be particularly useful to most users but that’s because they’re not aimed at the average user. They’re designed for those who want to make money off their channels, either through advertisements or subscriptions (or both).
For example: if you’ve got a lot of subscribers but only a few thousand views per video, then maybe it makes sense for advertisers to pay more attention than when someone has tons of views but only hundreds of subscribers.
There are tons of updates coming and to learn more go check out your YouTube studio account.
To learn more about YouTube’s copyright updates, you can go to your channel and click on “Monetization.” Then, click on the copyright management link.
