How to order SEO services and not lose money
The First Rule of SEO Contractor Selection: Overall Contractor Appropriateness
For many, this point may seem banal, but I want to focus on it and for the same reason I put it in first place in importance.
Adequacy and compatibility is the first thing to start with the analysis of your potential SEO contractor of Digital Marketing Services in Lahore. Understand that you will work with this person or with this team for at least 6 or even 10 months (this is how long a minimal SEO project lasts), and maybe more. For example, in our company, the SEO strategy is written for 5 years ahead and a separate team has been formed for this direction.
And during all this time, you will need to communicate a lot together, discuss strategy, change approaches and find compromises. Initially, even at the stage of negotiations, you should understand: do you like working with this contractor? Does he inspire confidence in you?
Website SEO Services Lahore
When clients contact us at the Real web idea agency for SEO promotion services, we have a strict filter and we strongly filter the number and quality of clients we work with. Yes, somewhere we lose in terms of money, but in the long run we win, because. We save a lot of nerves and energy that would be spent on inadequate customers, who, as you know, periodically pop up in any company.
The second rule for choosing an SEO contractor: Does this contractor use an SEO tool for themselves?
I know about the expression “Shoemaker without boots” and I know what happens, but, you see, if you are looking for a serious contractor for your tasks, to whom you can entrust such a large-scale task as SEO promotion, then you must be sure that this person or the team will be able to build all the necessary processes for your business. But a logical question is brewing: how can they build processes for your SEO Services Lahore promotion company, if even in their organization they cannot debug these processes?
Internal linking and link building
What are we doing?
We are developing terms of reference for internal linking in order to properly distribute internal link weight between landing pages, depending on the frequency and competitiveness of search queries.
We use risk-free methodologies for working with external links, excluding the possibility of falling under search engine filters.
Digital Marketing Services in Lahore real web idea agency has its own link-building department, we independently collect donor bases and do not use automatic link buying. This allows us to fully control the quality of incoming links and the dynamics of their appearance.
Result:
increased site visibility by increasing the link weight from relevant resources.
Recommendations for increasing conversion and site usability
What are we doing?
Specialists analyze the behavior of users on the site and form technical specifications for improving the design and functionality of the site in order to:
Keeping the user on the site and not returning him to the search results
Reduced bounce rate (number of users who left the site after viewing only one page or within the first 30 seconds)
Increase time on page
Increasing the number of hits through the feedback forms on the site
Result: a set of detailed technical specifications that will help improve user interaction with the site, increase the site’s conversion rate and reduce the bounce rate, make the site more attractive to visitors, and therefore to search engines.
Content factors
What are we doing?
We develop terms of reference for writing texts for landing pages.
Real web idea own copywriting department writes texts in accordance with the terms of reference from an SEO specialist of Digital Marketing Services in Lahore.
Depending on the tariff, the client can carry out from 1 to 3 iterations of editing each text.
If the client has his own copywriters, we can limit ourselves to preparing technical specifications for the creation of texts.
Result: ready-made high-quality texts that are written with demand in mind and are already optimized for search engines.
And, yes, no We know how to make texts equally useful for people and for search robots.
Commercial factors
What are we doing?
Based on the information of the client, we are working on commercial factors:
Availability of payment terms, delivery of goods and warranty service
Presentation of promotional offers, information about discounts and loyalty system
Recommendations for stimulating feedback from customers and working with them
Result: the site always contains up-to-date information about products, terms of payment and delivery.Reviews increase visitor loyalty.
Social factors
What are we doing?
We compile a list of relevant sites for registering a company and providing social signals to search engines. Examples of services: Google My Business, forums, and company directories. We give recommendations on the design of pages on the most traffic sites.
Result: an increase in the number of points of contact with a potential buyer on the Internet, which has a positive effect on the overall visibility of the site.
Monitoring of key site parameters
What are we doing?
Regularly, using our own scripts and SEO Services Lahore of the Real web idea group of companies (Software), we monitor the status of key site parameters: content availability, page indexing by search engines, meta tag changes, server responses, links, and so on. We control more than 150 indicators that affect the promotion of the site to the top and user interaction with it.
Result: constant monitoring and timely correction of errors on the site. Minimizing the risk that search robots will see them.
