Discover Twitter Analytics Data Twitter Marketing Insights of the Best Quality
Twitter is one of the most popular social networks in the world. It’s also very easy to use, which makes it a great place to grow your business and connect with other people. However, sometimes it can be difficult to get started with Twitter because there are so many different features that you don’t know what they all do or how they work together. This guide will help you understand some of the most important metrics that marketers should be aware of when using Twitter Analytics data for their businesses.”
Discover Twitter Analytics Data
Twitter analytics data is a goldmine of information on your account and the people who follow it.
To access Twitter Analytics, click on your profile icon at the top right of any page on Twitter and select “Analytics” under “Settings.”
The first thing to notice about Twitter Analytics is that it only displays information from the past 30 days by default. This means you can’t see trends over time unless you manually change this setting in Settings > Advanced Settings > Data Rollup (set to “All Time”). The other option here is “Business Insights,” but this requires an enterprise account ($99/month).
For now, we’ll look at some basic metrics like impressions, reach, engagement rate and more:
Twitter Marketing Insights of the Best Quality
The best quality Twitter Analytics data is available for you to use.
- United States.
- United Kingdom.
Top age groups: 1-5 years old 6-11 years old 12-17 years old 18-25 years old 26-35 years old 36-45 years old 46-55 years old 56+ For example, the most popular age group for mothers in the US was 33, followed by 32 and 34 (source). Top genders: Male female For example, nearly half of Canada’s population is female (49%) (Source). Time spent on site In January 2016: The average time spent on Facebook per user was 1 hour and 15 minutes per day; video accounted for approximately 5% of that time spent on average across all devices (source). Monthly active user’s Active users are defined as people who have logged into their accounts over the past 30 days (excluding bots).
Twitter Monthly Active Users Statistics
The total number of monthly active users for Twitter is 328 million as of Q1 2019. Monthly active users are defined by Twitter as users who logged in within the past 30 days.
Twitter Users by Age
Twitter’s audience is fairly well-balanced across the board. 57% of Twitter users are female, 43% are male and the median age is 37 years old.
Twitter users by gender and age:
- Female: 57%
- Male: 43%
- Median Age: 37 years old.
Twitter Users by Gender
Twitter users by gender is a new feature that can help you understand your audience and make better decisions. This data presents the percentage of Twitter users in various demographics such as age, country and gender, among others. The information is useful for marketers who want to learn more about their target audience on Twitter.
The latest data on Twitter shows that women are more active than men on this platform: they have a higher number of followers and send out more tweets every day. Men tend to use only one account whereas women tend to use multiple accounts (on average).
Top Countries by Number of Users
You get a much clearer picture about your audience when you can see the demographics of your followers. You can use this information to tailor your marketing strategies and target particular countries and regions.
For example, if you have many followers from India and Australia, perhaps it would make sense for you to create an advertising campaign aimed at those markets. You’d probably want to use the ads in languages that appeal most to people there: Hindi or Mandarin, for example. Or maybe English is enough for your brand image?
You could also tailor ad copy according to who clicks on them: if more men click on a particular ad than women do, then maybe it would be worth making some minor adjustments so as not to turn off potential customers who made up only a small percentage of clicks but were crucial enough that they would impact sales negatively if ignored altogether (women being one such example).
Average Time Spent on Site
The average time spent on Twitter is 2 minutes. This means that users are in and out of your content quickly, but also that they come back frequently if you make an impact on them, they’ll be back! That being said, it’s important to remember that users might spend more or less than this depending on what kind of content you publish. For example, one study found that people spend an average of 10 minutes per day using Facebook (and up to 50 minutes if they log in at night). Another study found that the average YouTube user spends 15 minutes per day watching videos. While these numbers will vary based on various factors like device type and demographics, they nonetheless serve as useful benchmarks when comparing different types of media against each other.
Learn more about Twitter Analytics
Twitter Analytics is a tool that provides the necessary information to understand the behavior of your followers and how they interact with your content. The Twitter Analytics page has several sections, but today I’ll focus on three key areas:
- Monthly Active Users (in millions).
- Demographics & Interests.
- Top Countries by Number of Users.
To conclude, I would like to say that Twitter Analytics is a very useful tool for Twitter marketers. It can help them understand their audience better and take their marketing campaigns to the next level. There are many different tools that can help you to measure the performance of your tweets, but Twitter Analytics is a great place to start. It even includes a historical record of tweets, which makes it easy to track and present interesting data.