Tiktok Launches Creator-Crediting Feature
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- May 20, 2022
- Technology
Credit Content Creators
TikTok has announced in a blog post that the company will roll out a new feature to help user’s better credit content creators.
TikTok, the short-form video platform owned by Byte Dance and known for its lip-sync videos, announced in a blog post on Tuesday that it will roll out a new feature to help users better credit content creators. The company is also encouraging its users to use the hashtag #creditingtiktok when sharing a video from another channel to give proper credit.
In addition to crediting creators of third-party content, TikTok plans to add an option for people who want their work shared on other platforms with proper attribution.
Credits
The app’s “Credits” feature will allow creators to tag their source material on popular social media sites.
Creator-crediting is an important tool for creators, who often struggle to enforce their intellectual property rights on platforms like TikTok. With this feature, creators can easily tag the source of their content and give credit to the original creator.
This should be a welcome addition for both users and creators alike. For users, it means being able to easily find more of what you like; for creators, it means getting more recognition from your audience.
TikTok explains that the company knows “creator recognition is just as important as privacy, safety, and well-being” as it intends to keep its platform as a creative outlet for everyone.
The four creators featured in the announcement video below include:
- Emma Blackery (1.5 million subscribers).
- Jeffree Star Cosmetics (5 million subscribers).
- The Dolan Twins (6 million subscribers).
- Amanda Steele aka Goosebumps aka Gabbie Hanna aka Gabzilla aka @gabbiehanna_ on Twitter (1.5 million subscribers).
The feature was made in response to some users taking advantage of the current system which allows anyone to upload a video, even if it has been repurposed by another user.
In a statement, TikTok said the feature was made in response to some users taking advantage of the current system which allows anyone to upload a video, even if it has been repurposed by another user.
“We know that many creators have been frustrated with their content being redistributed without proper credit and attribution,” said Oliver Yeh, TikTok’s chief product officer. “Our goal is for our community to recognize and respect all creators who are helping drive creativity on our platform.”
TikTok mentions that this system poses a challenge for content creation and ownership by giving off the impression that original creators have no sense of ownership or control when their work is repurposed elsewhere. It’s technically true, but it could be argued that people are more likely to reach out to you if they’re fans of your work and want to build a relationship with you and maybe even hire you as an artist.
But what about the original creator? How does he or she benefit from being credited? Again, not much at all.
The same goes for other social networks like Instagram and Twitter: If someone reshared your tweet into their feed without crediting you, would you care? Probably not unless they were selling something related, in which case they’d be violating copyright law by using part of your content without permission (not exactly an uncommon occurrence on TikTok).
Black Creators
Introducing TikTok Stars, a social media platform for Black creators who want to reach a global audience. Tiktok, a new social media platform for black people, is launching across the black community.
Tiktok stars will meet and greet by introducing a range of new products and services to the market. Tiktok is proud to announce the launch of its service to the black community. We look forward to celebrating and supporting our new TikTok which represents the best of our platform.
Credit Feature
To this challenge, TikTok decided to implement the Credits feature. It allows original content creators to claim credit while also allowing other users who want to reupload their content can do so by crediting the creator in their description section.
The Credits feature allows creators to tag their source material, which will then appear as a caption in any re-uploads made by other users.
This is a big step forward for the recognition of original content creators on TikTok. To solve this challenge, TikTok decided to implement the Credits feature. It allows original content creators to claim credit while also allowing other users who want to re-upload their content can do so by crediting the creator in their description section.
The Credits feature makes it simpler for people to give credit where credit is due, especially when they don’t know how or are too lazy (or just forgetful) to look up who made an original piece of content they find valuable and enjoy sharing with others on TikTok.
Original Content Vs Reposted
From there, users will be able to see who created the original content and who reposted it. As explained in TikTok’s blog post regarding Credits, “the process of finding where something originated is much easier than before, making it simpler than ever to give credit where credit is due.”
To access the feature, users will be able to tap on their screen while watching a video, then click on the Credits icon in the bottom right corner. From there, they can see who created the original content and who reposted it. As explained in TikTok’s blog post regarding Credits, “the process of finding where something originated is much easier than before, making it simpler than ever to give credit where credit is due.”
In addition to crediting original creators with a link that leads back to their channel or an icon next to their name within your content (which signifies that you found them somewhere else), these new features also allow people who use TikTok as an outlet for expression but don’t want others seeing them at all times or receiving notifications about every new upload from friends’ profiles such as those who are part of marginalized communities such as those belonging under LGBTQ+ spectrum to disable this feature without having their account deleted altogether: Just go into Settings > Privacy & Safety > Restrict Access And Control Your Data > Turn On Restrictions.