The ‘Global Oat Fibre Market Share, Size, Report and Forecast 2023-2028’ by Expert Market Research gives an extensive outlook of the global oat fibre market, assessing the market on the basis of its segments like nature, packaging, distribution channel, end use, and region.

The report studies the latest updates in the market, along with their impact across the market. It also analysis the market demand, together with its price and demand indicators. The report also tracks the market on the bases of SWOT and Porter’s Five Forces Models.

The key highlights of the report include:

Market Overview (2018-2028)

• Historical Market Size (2020): 25 Million Tons
• Forecast CAGR (2023-2028): 4%

The increase in demand for oat fibre from bakery and snacks end uses is a major driving factor for the global oat fibre market. The usage of oat fibre as a replacement for flour in low-carb diets is gaining popularity among the health-conscious consumers. The oat fibre provides them with an alternative solution for regular flour without worrying about potential weight gain and side effects. In bakery products, oat fibre is used in the preparation of bread, pastries, cookies, and other baked items. It also finds its usage in the production of snacks for cereals, and nutritional bars, among others, to keep the firmness of the product.

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The global oat fibre market is also influenced by the increasing demand for nutritious foods which makes oat fibre a popular option due to its high fibre content. Increasing health awareness among consumers is supporting the growth of the global oat fibre market as increasing number of demographics move towards oat fibre products. Its primary health benefits include providing a feeling of fullness, preventing constipation, and reducing LDL cholesterol levels. It is considered useful for those people that are looking to lose weight through healthy eating habits. In addition to that, oat fibre also improves heart health and digestion, thus serving as a food product with multiple health benefits.

Gluten-free diets are gaining substantial popularity worldwide due to evolving trends and increasing consumer awareness about gluten intolerance and rising prevalence of celiac disease. This impacts the global oat fibre market directly, causing an increase in the production of oat fibre products to meet the consumer demand. Several health issues like irregular bowel movements, high blood sugar levels, inflammation, haemorrhoids, and skin breakouts can be triggered a result of gluten intolerance. In people with celiac disease, or gluten intolerance, consuming oat fibres helps in the prevention of these negative health complications and regulates bodily functions, thus providing health benefits to the consumers.

Oat fibres also end uses in the pet food sector where the demand for the oat fibre is rising to improve the stool quality and laxation in pets. Rising number of pet owners look for ways to improve the longevity of their pet’s life and improve food quality, thus contributing to global oat fibre market. This gives rise to popularity of holistic and nutritional pet foods which causes an increase in pet food nutrition companies manufacturing healthy foods for pet animals. In pet foods, oat fibres can serve as a substitute to the dietary supplements which can contain synthetic ingredients, thus offering a natural solution to the consumers.

Oat Fibre Industry Definition and Major Segments

Oat fibres are insoluble fibres that consist of lignin, cellulose, and hemicellulose manufactured from the outermost oat shell or oat hull, after separating the oat groats from the inedible shell. The oat fibre contains low levels of calories and minimal carbohydrates due to which it is commonly used in low carb and ketogenic diets.

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On the basis of nature, the market is bifurcated into:

• Natural
• Organic

Based on packaging, the market is segmented into:

• Pouches
• Jar
• Paper Bags
• Others

On the basis of distribution channel, the market is categorised into:

• Direct
• Indirect
  • By Type
    • Hypermarkets and Supermarkets
    • Convenience Stores
    • Speciality Stores
    • Online Retailers
    • Others

Based on end use, the market is divided into:

• Food and Beverages
  • Breakup by Product
    • Bakery Products
    • Snacks
    • Confectionary
    • Others
• Pet Food
• Others

By region, the market is segmented into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Oat Fibre Market Trends

A key trend propelling the growth of the global oat fibre market is the increase in the online sales of various oat fibre products. The number of online retailers selling oat fibre products have increased over the years, owing to its rising popularity and increasing demand from consumers. With online stores, it becomes easier to find large variety of oat fibre products at varying price points that consumers can choose from according to their requirement.

Organic oat fibre, formed from the endosperm of oats, is gaining popularity as an alternative to cellulose in food and beverages industry. Its usage is also found in personal care products as it is non allergic and hence safe for use for the majority of people. The growing preference for organic products, so as to avoid chemicals within the diet, is likely to increase the demand for organic oat fibre in the overall oat fibre market. Organic oat fibre also finds use in high-quality bakery products and foods due to rising consumer preference for organic and high-quality ingredients.

With the growing construction of hypermarkets and supermarkets in major cities across the globe, it has become easier to access oat fibre products as more hypermarkets and supermarkets are offering oat fibre products. Consumers can purchase oat fibre products along with the remainder of their grocery shopping and view product details personally. Due to the expansion of global oat fibre market in multiple sectors, the number of key players in the market have increased and investments are likely to grow in the coming years.

Europe accounts for a substantial share in the global oat fibre market from both online and offline channels. Rising awareness regarding the negative health impacts of processed food on the health of the consumers is increasing the demand for fibre rich food products. Cholesterol related issues have risen in younger adults in recent years, surging the interest in nutritious foods that are also natural. Growing prevalence of gluten intolerance and celiac disease are also augmenting the demand for oat fibre in Europe. Meanwhile, the Asia Pacific region is also witnessing a significant growth in the market for oat fibres due to rapid urbanisation, increasing availability of oat fibre products, and rise in disposable income.

Key Market Players

The major players in the global oat fibre market report are:

• Grain Millers, Inc.
• CFF GmbH & Co. KG
• Dalby Mølle A/S
• Swedish Oat Fiber AB
• J. Rettenmaier & Söhne GmbH & Co. KG
• Urban Platter
• Others.

The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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