Monetize Snapchat: guide to earn money with this social network
Social networks like Facebook, Instagram, Snapchat are known as communication tools but they are also used for advertisers and publishers to earn money. In this article, you will discover what monetization opportunities Snapchat offers its users in 2023.
What is Snapchat and how does it work?
Snapchat is an instant messaging social network to exchange photos, videos, chat messages. Private messages are self-deleted once viewed. Its public is made up of young people who do not exceed 25 years of age.
How to earn money with Snapchat?
Snap Ads
Businesses whether small or large use Snap Ads to earn money. There are different types of ads capable of generating impact on your audience:
Single Image or Video Ads
Single-image or video ads are full screen. Just add an attachment and allow Snapchatters to swipe up and take action.
Story Ads
This is a series of 3 to 20 single-image or video ads, embedded in content or via a branded tile in the Discover section of Snapchat .
Collection Ads
A collection ad features four tiles that can be tapped to display various products. This option provides users with an easy way to browse and shop.
Commercial Ads
The goal of commercial ads is to engage the audience and drive awareness of a brand. They cannot be skipped for six seconds, and can last up to three minutes.
Geofiltros
Snapchat Geofilters allow you to add location-based filters to your photos. Companies use this resource to reach more people and place ads through users who use the filter in a specific location.
Snapchat Spotlight
Spotlight is a TikTok-like feature of Snapchat that displays the most entertaining 60-second videos created by users in a dedicated section.
Plus, Snapchat is offering over a million dollars in funding for the best Spotlight clips. These few winners, out of 249 million users, are chosen by an algorithm based on unique view count and popularity.
Monetize Snapchat traffic with Display Ads
If you have a large following on Snapchat, you can get paid for ads they make. To earn this passive ad revenue you need to redirect Snapchat traffic to a dedicated landing page with special offers or giveaways.
The idea is very simple:
- Post an interesting offer to your followers such as an online course, a promo code, or product discounts.
- Then create a landing page with your offer featured.
- Get ad codes from a reputable ad network. The next step is to place them on the landing page.
- Finally, you have to persuade your followers on Snapchat to visit your landing page.
When your followers come to the site to explore the special offers, they will also see ads in a non-intrusive way.
The most profitable ad codes
The most lucrative UX-friendly ad codes are Popunders, Social Bar, Native Banners, and Direct Link. You can start with Adsterra’s Direct Link, a simple URL that can be attached to any text or image. Don’t abuse ads because they can repel users.
So how do you make money from the traffic you drive from Snapchat to your landing page? Sign up as a Publisher and add a landing page URL to your Adsterra account. After a short verification, you will be able to use any ad format on the landing page. Adsterra will count the number of ad views, how good your traffic is, and how many users interact with the ads. This is how you will receive payments twice a month.
Build a profitable audience
The first big breakthrough with Snapchat is building an organic audience. When you register in the application you must add to your mobile contacts. Add as many users as you can, later you can unfollow them.
The people you add will receive a notification. This is free advertising and will help you increase the number of followers.
Post videos and photos that go viral
The easiest way to get followers and earn money is by getting users to remember you. It’s important to post images or videos that your audience finds interesting. And do it regularly. To monetize with Snapchat:
Offer your advisory services as an Influencer
If you have a large following on other social networks, you can supplement that popularity with Snapchat. In this way, you can start charging for each publication you make in your account. You can also share with new users the path you took to become an influencer and advise on how to achieve it.
Become an expert in designing filters with Snapchat
On Snapchat, users are able to design their own filters for an initial cost of $5. Geolocation filters provide the option to create and publish geofilters for events. It’s a fun way to cooperate with consumers when decorating your posts. Snapchat has a section with instructions for creating filters: https://www.snapchat.com/l/es/create .
How to get more followers on Snapchat quickly?
Define the strategy
In Snapchat to generate a community you must establish a very clear strategy. In this way you avoid wasting resources and time. Said planning must define measurable objectives, that is, what is intended to be achieved in a certain time.
Get inspired by other accounts or brands
The main idea is that you learn from the most successful Snapchat accounts but without becoming an exact copy of other users. In this sense, you can turn to the section dedicated to showing the stories with the most visits on the platform and take inspiration from there.
Make use of analytics data
Snapchat has its own analytics sector. If you develop a strategy to increase your followers, a basic step is to look at the numbers that this section presents. This allows you to make the appropriate adjustments to meet the objectives of your plan.
Post your Snapchat code everywhere
This allows users to add you by taking a picture of the code from within the app. You can post it on your website or on social media. In this way it will be easier and faster to have a solid base of friends on Snapchat.
pay for mentions
You can pay a popular account on Snapchat to promote your profile and encourage their followers to follow you. If you have an audience of more than 1,000 followers, you can offer a mention exchange. This way is the cheapest and most effective way to get new followers.
More Advanced Techniques to Increase Your Snapchat Views
Link your stories to events
Post your Snapchat stories and link them to local events. Users will start to know you. You can then promote your content on Facebook targeted to people in your niche.
Buy an account with followers
If you want to avoid the annoying task of growing your account, you can simply buy a popular profile on Snapchat. There are users who are dedicated to gathering followers and then sell those accounts to new users who seek to be known. It’s a solid but not cheap alternative.
Upload creative content
Many people gain followers by creating posts with trending songs, memes, or funny videos. If you like this, you can generate this kind of content and see how your followers increase.
Make raffles
Holding raffles is an excellent option to increase the number of visits. You can offer an exciting prize and incentivize the audience to participate with the only requirement of being your follower. It is also useful to ask your followers to promote the giveaways and your profile in their stories.
How much can you earn with Snapchat?
An exact figure cannot be calculated, it all depends on the number of followers your Snapchat profile has. The numbers range from $50 to $15,000. Advertising, the quality of the content and the impact on a certain community influence the amount of money that can be earned.
Conclusion
As final words, some advice.
- Be consistent: the most popular influencers post content several times a week. They seek to entertain and inform their followers with current news.
- Be functional to your niche: Your content must have a useful purpose so that they do not stop following you and you can increase your audience. The quality of your videos and photos is essential, invest time in it.
Snapchat can become the right platform to increase the passive income of your brand or business. With Adsterra, you can even earn extra money by sending your Snapchat traffic to an ad-supported website or landing page.
