Amidst the noise and competition in today’s marketing world, it is necessary to do everything in your power to ensure that your brand name, products or services stand out.

So what can you do to attract more customers?

How can you makes sure they come to you and not your competition?

The answer is working on the visuals.

However, not just plain old visuals but illustrations and infographics that can make your site and other marketing platforms look more appealing.

There are several strategies on how to use the visuals effectively, however, it is recommended to ensure a good internet connection before you get started. If you are looking you can try out one of the popular Internet Service Providers (ISPs) such as Cox. You can contact their Cox customer service to get more information about their plans and package and find the one more suited to your needs.

With that settled, let us get into the information we have for you today.

1.    Understand your target audience

‘Know your audience’ is a common phrase used in the business world. While this may not hold true for every single product or service, these are golden words for any business aiming for a successful marketing campaign. It is critical to identify the demographic and psychological factors that describe the audience you want to target.

Once you determine what your audience wants, you will be able to focus your marketing efforts on what will appeal to your audience. Customized content and visuals have greater chances of resonating with your target audience.

2.    Visual brand style Guide

A brand style guide can play a critical role in ensuring consistency within your brand and all related elements. Also known as ‘brand guidelines’ this guide influences the design, composition and the general virtual perception of the company’s branding. This can include elements like websites, blogs, logo, advertisements etc.

A visual style guide can take the essence of your company or brand, and translate it into something that people can see. When the visual elements defining your company are aligned, they can play an important part as a bridge between you and your customers.

3.    Featured images

Featured images are reflective of your content and these can be a combination of relevant text and images. These include images that are published in the beginning of your blog posts, or in between content pieces.

 If done right, these can grab your viewers’ attention and increase your reach.

If you already have illustrators or professional photographers on your team, you can opt for original featured images. However, if you are doing it on your own, we recommend using images from stock suites. You can also explore your options on sites such as Flickr, Pixabay etc.

4.    Variety is key

There are several types of visual content so don’t think you can add a few images and call it a day.

A diversity in images you post is important to sustain the attention of your audience and also keep their interest.

Additionally, using a combination of video and infographics can help you reach a wider audience. You can use stock images, create some cool infographics, include graphs and charts and even GIFs and memes to keep it fresh.

Remember, textual content sprinkled with relevant visuals is more effective than just words.

5.    User reviews and testimonials

Take the opportunity to highlight how valuable your customers are to you and let their voices reflect your success. You can create highlight reels on Instagram or generate testimonial videos on your website.

Video testimonials in particular play a critical role in converting potential customers to loyal ones. Instead of reading a sketchy review, it is more informative and convincing to watch people who have had personal experience with the products or services.

6.    Flipbooks and banners

The best banners and catalogues tap into the customer’s imagination and tell the story of the brand and product. While the days of hardcopies are long gone, digital flipbooks, brochures and banners are all the rage now.

Flipbooks, eBooks, brochures and banners that offer immersive and interactive experiences have the potential to convert the customer’s attention to action. If you have not managed to capture a compelling storytelling effect yet, a digital review book can help you bring the magic of your assets to your clients’ screens.

7.    Prioritize mobile responsiveness

Today a site that looks beautiful on desktop is not enough. To cater to all the traffic that is generated through tablets, or phones, it is important to have a mobile-friendly site. This can be done by a response web design approach that makes your web pages come across effectively regardless of the screen size or device.

Designing a responsive website is especially important to improve the mobile user experience. A responsive mobile website minimizes users’ need to zoom, pan, or scroll. This can be achieved through advanced breakpoint checking and image resizing using CSS.

Takeaway

These are some of the ways that you can use to enable effective use of visuals in your digital marketing strategy. Visual creation is all about distinguishing your brand from the crowd, so make sure you use original ideas and tactics and do not forget to get customer feedback for improvements. [JZ1] 

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