Spam Predominates in Facebook’s Most Popular Links
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- May 17, 2022
- Technology
The most popular material on Facebook may not be what you think it is, according to the Meta Facebook Transparency Report.
The most popular pieces for the second half of 2021 were revealed in Meta’s newest commonly seen content report.
The study also contains information on material that is shared often, a list of the most popular domains, and the most popular links, pages, and posts among US users.
Meta is implementing a new system for reporting on the most popular articles.
Meta selected to present results based on both the old technique and the new one in this report.
The primary metrics utilized by Meta to create the widely watched content report were “content views” and “viewers.”
The updated criterion for connections featured in the frequently seen links report is one of the most significant modifications. To be deemed a seen link, a link must now create a preview.
Frequently Visited Links
Facebook noted that the most popular links highlighted Facebook users’ diverse interests in themes such as humor, culture, and do-it-yourself projects.
According to the revised methodology of the extensively seen links report, inauthentic conduct and spam were responsible for 30% of the top 20 most commonly viewed links.
Inauthentic conduct occurs when people misrepresent themselves or utilize strategies like numerous Facebook profiles to artificially elevate their content.
The top two most popular links, with 59.3 million views combined, originated from the same website.
The same domains were responsible for 30% of the top links that were prohibited due to inauthentic conduct.
Before Facebook intervened and removed the 30 percent of inauthentic activity links, it had 112.2 million views.
The Top Twenty Non-Spam Sites include
- Private video on YouTube.
- Political Video on YouTube.
- TMZ Bob Saget’s Biography.
- Covid Test Page for Dot Gov.
- TikTok.
- Article from NBC News.
- Article from BBC News.
- Covid Test Site for USPS.
- Fox News Article about Detroit Dog Rescue.
- Offline Parked Domain HuffPost Superbowl Halftime Article (ranked #15 with 12.3 million views).
- Article on ComicBook.com.
- ScreenRant story from BuzzFeedNews.
Most Popular Articles
Meta also released data on the most popular articles.
- 85.3 percent of views came from posts posted by people’s friends, Groups they’d joined, or Pages they’d followed, while 49.1% came from posts from individuals they followed.
- Posts from joined groups account for 20.5 percent of all posts.
- 15.7 percent of posts from pages you follow.
- Unrelated postings account for 11.7 percent of all posts.
- Other 3 percent.
Posts with the Most Views
The most popular Facebook post for the second half of 2022 was a brief video of a lady in a sports arena walking up an aisle randomly shoving everybody she passed, maybe as a statement on what passes for entertainment in the twenty-first century. The post has been seen 68 million times.
The remainder of the most popular postings included material that was on par with a train accident.
Report on Facebook Transparency
If only one site succeeded to penetrate the top twenty most popular links, the most important point could be that Facebook is growing better at filtering spam sites.
It’s also possible that this one site excelled at impersonating others and effectively blocked competition.
It would be fascinating if Meta shared the top 100 most popular links in the future so that a more complete picture of what’s going on on Facebook could be seen.
Top 20 lists, such as the ones Meta posted, provide just a partial picture and hence appear to be only partially transparent.