What’s the Deal With My Amazon Products?
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- Mike Hanson
- June 10, 2022
If you’re trying to sell products on Amazon, you probably already know that it’s a complex process. When selling on the platform, there are rules and guidelines that you need to follow if you want your product to be successful. Amazon is surprisingly strict about these rules, so you must pay attention to them if you want your products to sell. In this article, we’ll go over some of the most important rules or guidelines for writing good product content (and we’ll also show you how our Product Description Software can help).
Structure your Product Data
Amazon’s product data requirements are very similar across all marketplaces. This means that if you use the same information, images, titles, descriptions, and keywords across all of them (which you should), then you won’t have to worry about having to go through your products individually each time a new marketplace goes live.
If you can set up one listing and then have it automatically populate into all other Amazon marketplaces including those in different languages that would be great! Unfortunately, this isn’t quite how it works yet so there’s still some manual work involved when adding products for new international markets.
Tell Amazon a Story
One of the best ways to convince a customer to buy your product is to tell them a story.
A good story will give them an incentive to purchase, but it can also help establish credibility for the buyer. For example, let’s say you’re selling an organic baby blanket made from recycled materials. Instead of just listing off its features and benefits in a list format, why not start by describing how much time goes into making each blanket? This will show that you put care into your products and value their quality. It also makes customers feel like they’re getting something special (because they are). As another example: instead of listing off all the features and benefits of your wooden jewelry stand (like “Made from 100% reclaimed wood” or “Can hold up to 10 necklaces”), tell them how many times you’ve seen similar stands fall over when people were putting on their jewelry because they weren’t stable enough! Then explain how yours is designed so that won’t happen by using these details as part of your narrative, customers will be more likely to trust what they’re hearing as well as what they see when they look at photos online.
Do Keyword Research
It’s important to do keyword research in general, and that doesn’t change when you’re trying to find out what people are searching for on Amazon. Keyword research is the process of determining which search terms people are using when they come to your site or app from a particular place. It’s done so that you can optimize your content for those terms and increase visibility in search results.
Search engine optimization (SEO) refers to the practice of optimizing websites for better performance in organic search results that means, without paying for ads. This includes developing web pages with titles and descriptions that make sense according to what people might be searching for online; improving the quality of backlinks pointing to your site, and creating content optimized around certain keywords (which can also help boost overall conversions).
Stand Out Amidst all the Other Products
Your product image is the first thing people will see when they visit your Amazon page. It needs to look professional, clear, and show what the product is so that visitors can quickly determine if it’s something they want to buy or not.
Amazon recommends using high-resolution images that are at least 2200 pixels wide (or 1200 pixels tall) to ensure that they’re big enough for customers’ screens. Make sure your product has good lighting and no shadows! And make sure you’re getting all sides of the product in the frame so customers can see exactly what they’ll be getting if they buy it.
Finally, don’t forget about consistency: If you have multiple products with similar branding or types of packaging (for example, a few different kinds of socks), make sure each one looks like its siblings!
Follow Amazon’s Content Guidelines
It can be tempting to ignore Amazon’s content guidelines, especially if they seem like a nuisance. But keep in mind that these rules exist for a reason: to protect both you and your customers.
To put it simply, Amazon wants to make sure its customers are getting the best experience possible when they use the ITS platform. This means making sure that products are safe and accurate, with no misleading information about them. If your listing contains any content that violates these guidelines or could lead to problems with the customer experience for example, by leaving out the required information on the product label you’ll have trouble getting approved.
Be Consistent with Product
Consistency is a key trait of an effective Amazon product listing. To ensure that your products have consistency across all marketplaces, it’s important to:
- Ensure that your product data, images, and writing are consistent across all the marketplaces where you sell.
- Ensure your branded image looks and feels like the same brand across each marketplace.
- Create unique titles for each marketplace-specific page for each product in each marketplace.
Make sure you are doing your research and following the rules when it comes to selling on Amazon.
Amazon is a great place to sell your products, but there are some important things to keep in mind. First, make sure you are doing your research and following the rules when it comes to selling on Amazon. You can use the same product data for multiple marketplaces (especially if they’re in English), but you can’t use the same images or titles when listing products on different marketplaces. Always check that everything is correct before submitting your listing to Amazon.
So, what can you do if you’d like even more control over your Amazon products? You can always contact their customer service line and have them help you figure out why a product is listed on your account! Bonus tip: if reading through all this info has left you feeling overwhelmed about shopping online, try taking some time to relax. Maybe take up knitting or painting? Find something that will let you unwind from the stresses of life.