Amazon Advertising: New Features and Brand Opportunities

Introduction

Amazon Advertising is the proven, trusted way to reach your target audience at scale. Our new features and tools provide more opportunities for brands to reach customers where they are, on Amazon devices and mobile apps.

Amazon Advertising: New Features and Brand Opportunities

Amazon advertising is growing quickly. The platform offers a variety of opportunities for brands and sellers, especially with new features and brand opportunities.

• Amazon Advertising: New Features and Brand Opportunities.

• Amazon advertising is a great opportunity for brands.

• Amazon advertising is a great opportunity for sellers.

• Amazon advertising is a great opportunity for vendors.

Amazon Works with Alexa Reaches 100,000 Skills

Amazon Works with Alexa (AwwA) has reached 100,000 skills, up from 75,000 in May. AwwA is a program that enables developers to integrate their products with Alexa. As of November 22nd, there are now more than 100,000 unique skills available on Amazon and the number continues to grow at a rate of 700 new skills every day.

Amazon Advertising Achieves ISO Accreditation

Amazon Advertising is now ISO 27001 certified, which means it meets the highest data privacy, security, and protection standards. This is an important milestone for the company as the first advertising platform to achieve this status.

The ISO 27001 standard is a global framework for information security management that sets out requirements for establishing, implementing, operating, monitoring, reviewing, maintaining, and improving an information security management system (ISMS).

Amazon Advertising at DMEXCO 2019

[DMEXCO 2019](https://www.dmexco.com/en/) kicks off on August 13th and we are thrilled to be a sponsor of the event for the second year running. Amazon Advertising is also sponsoring DMEXCO, which will run from August 12 to 14 at the Messe Köln Exhibition Grounds.

• Why Exhibit at DMEXCO?

• How To Attend DMEXCO as an Exhibitor or Attendee.

Introducing Custom Audiences in Sponsored Brands

In the past, only ads that were displayed on your website could be targeted by Custom Audiences. Now you can run Sponsored Brand campaigns with the same basic targeting options as Display campaigns, letting you reach users who have previously visited your site.

In addition to targeting users who have previously visited your site, you can also target users who have made a purchase (or are in the process of making one). For example, if you’re selling products or services on Amazon and someone doesn’t complete their purchase on Amazon but instead goes back to your site and completes their purchase there or if they make a partial payment on Amazon you can still use them as part of your audience!

Introducing Sponsored Brands Video Ads on Fire TV

In a move to further expand its advertising offerings, Amazon is introducing Sponsored Brands video ads on Fire TV. While sponsored Brand Videos have been available on the web and mobile devices, this new feature will allow advertisers to reach viewers of streaming media players like Fire TV with their content.

• What is Fire TV?

Fire TV is a streaming media player and a line of television set-top boxes developed by Amazon. It offers access over the internet to digital audio/video content, including movies and music as well as live and on-demand channels such as Netflix, Hulu Plus, Spotify (on select devices), HBO Now, and SlingTV among others from providers such as Comcast Xfinity. The first generation system was released in April 2014 with little fanfare or public awareness; however it quickly sold out worldwide due to strong sales that were attributed primarily towards ease of use for those trying to cut cable or replace their cable box instead of having separate devices for each function like most competitors do now offer users who may want several functions like watching podcasts while listening music tracks simultaneously using one device instead having multiple ones connected together outside house which could be difficult sometimes especially if you live somewhere where weather isn’t always good enough condition during winter time when snowfall happens every year then again springtime means rain too much so we have summer months where everyone gets excited about going outside enjoying nature’s beauty even though sometimes we need extra care when doing outside activities because there might be bugs flying around everywhere but if we stay indoors then they won’t bother us at all except maybe mosquitoes which aren’t really bad usually unless they bite us more than once so

Introducing Sponsored Display for Sponsored Brands

You can now use Sponsored Display to reach Amazon customers with a variety of advertising formats, including text, images, and video. This is an opportunity to engage with customers in places they’re already shopping or researching on Amazon and other sites.

• A new way to reach customers: Sponsored Display ads are available on Amazon.com and across the web using various creative formats such as product imagery, text-based ads, and video previews. You can choose how you want to connect with customers including by interest or category, geography, or device type (desktop/tablet/mobile).

• Easier targeting opportunities: We’ve made it simpler for brands running sponsored products campaigns through automated rules manager tools like Facebook Business Manager and Google Ads Products Manager by making it possible for them to create similar rules for ads running in their display network no more having to create separate rules for each network!

Introducing Publisher Tool for Sponsored Brands

The Publisher Tool for Sponsored Brands will allow you to use your existing Amazon Seller Central account to manage your sponsored brands on Amazon. This includes creating and updating new products, and managing product content, pricing, and inventory levels in a single place.

Take it on the Run!

If you’re looking to drive more sales, increase your brand awareness, and boost engagement with customers on the Amazon mobile app then video ads are right for you.

To start using video ads in the Amazon Mobile App:

• Download the latest version of the Amazon Seller Central app from Google Play or Apple’s App Store.

• Update your account settings by following these steps:

The new offers feature will allow sellers to offer discounts and promotions to shoppers on Amazon. Sellers can set up offers for products, bundles, and bundles with add-on items. Offers can be set up for any product, including private label and third-party products.

You may also want to consider adding an incentive or gift when someone buys two or more items in a bundle or bundle with an accessory item. You could offer free shipping or a limited-time discount if someone buys three items instead of two (or four instead of three).

Amazon Advertising is Growing Quickly

Amazon advertising is growing quickly. With the introduction of new features, more brands are turning to Amazon to reach their target audiences and build stronger relationships with consumers.

There are many benefits to advertising on Amazon, including:

• Targeting customers based on interests, location, demographics, and behavior.

• Reaching millions of shoppers through product placements in search results or sponsored product ads.

• Boosting sales with incentives like discounted products and coupons.

Conclusion

In short, we want to emphasize that no matter how big or small your business is, the profit margins on Amazon are high. To make the most out of it, you need to advertise smart. Whether you’re advertising with a budget of $2.00 per day or $2 million per day, if you do it right and utilize all the tools at your disposal, you can harness this incredible ecosystem and help your business grow exponentially.