2023 and its new Tactics for your Coupon Marketing Strategies
Studies have established this fact.
Customers pay 25% more when using coupons than without them.
40% of consumers make purchases more quickly when using coupons.
37% of clients spend more than usual.
But how can coupons help your company’s profits? Promoting them effectively requires taking an aggressive and proactive approach that maximizes dollar values. Traditional approaches, like posting them in coupon directories or articles, may prove futile – it is imperative to develop strategies that maximize dollar values for maximum return.
Below we’ll explore coupon strategies you might not be employing at present. By including these ideas in your coupon marketing plan, we guarantee a substantial increase in revenues as well as average order values and customer retention.
1. How could your coupon marketing strategy look in 2023?
Yes, they can work with an online store the same way they do with retailers.
Step One – Promote Coupon code Via Push Notifications
Push notifications have proven to be an extremely successful method for marketing coupons over the past two years, especially through mobile apps that utilize in-app notifications. We have seen many creative examples of such push notifications used for various goods.
But here’s the thing – Web push notifications offer another effective means of marketing coupon codes.
PushEngage offers a great solution to help create push notifications for marketing campaigns at your business.
PushEngage is one of the world’s leading push notification software platforms, providing easy and quick solutions for creating effective push notifications without needing to write code. All it takes to create these notifications is creating and sending out coupon codes through Your PushEngage dashboard – simple!
If desired, automated push notifications could include coupons. This could include:
Welcome promotions are available to first-time users!
Coupon-driven campaigns to encourage shoppers to abandon shopping carts can increase conversion.
alerts of discounted inventory with discounts to ease individuals’ Fear of Not Being Able to Keep Up (FOMO).
Form an abandonment notification letter that tempts people back with an exclusive offer.
Cross-selling programs after clients have completed their shopping.
Plus More! Are You New to Push Notifications? Check Out This Article About Examples to Gain Inspiration
2. Create Coupons for Your Affiliates
Integrating affiliates is an excellent way to expand profits without spending a large amount on ads, yet affiliate marketing comes with its own set of challenges.
Now let’s say you are onboarding an affiliate.
Promoting generic digital coupons can be difficult since no one will remember them. We advise creating codes to be used by your affiliates and influencers; however, creating one coupon at a time is laborious and challenging to expand upon.
AffiliateWP can help you manage all of your affiliates effectively.
AffiliateWP is a WordPress plugin designed to make setting up affiliate programs easier for products and service providers. Setup is straightforward, highly reliable, and doesn’t require any programming knowledge for its creation.
AffiliateWP’s main draw is its automated tools that make expanding affiliate networks simple.
This tool comes equipped with an add-on for vanity coupons that allows affiliates to create and request discounts or coupons that they design themselves.
Custom codes will quickly increase the conversion rates of coupons. Affiliates are equally satisfied since they can choose their code, enjoy high conversion rates, and make loads of money off referrals!
What’s not to love?
If you’re working with multiple top influencers, go the extra step and provide custom affiliate URLs, along with coupons with vanity codes:
Collectively, these features create an excellent user experience – it just takes a few clicks to set everything up!
3. Provide Discounts to Lead Magnets
Lead magnets are content products you can use to attract a wide array of viable leads for your business. In recent years, lead magnets have become an established email marketing strategy; welcome offers are particularly useful tools that encourage new subscribers and customers.
See this welcoming popup:
Launch an initial purchase discount as a lead magnet to capture customers’ emails, then send out coupons after they sign up for your newsletter. It isn’t the only promotion possible through lead magnets either; create an animated pop-up that encourages subscribers to subscribe via email, as well as inform visitors of coupon offers via video.
Look at these lead magnets and be creative with your promotions!
4. Add Limited-Time Offers to Your Coupon Marketing Strategy
An excellent way to convert is with a countdown-style pop-up. A countdown popup increases consumer fear of missing out (FOMO). Offering discounts that include an active clock will likely result in much higher conversion rates due to urgency.
We suggest using OptinMonster to design countdown popups.
OptinMonster provides everything you need to begin or expand email lead generation. While this might sound ambitious, we’ve tried the plugin ourselves and were thoroughly impressed.
Have a look at this pop-up for webinar lead generation with a countdown feature:
Offers that are only valid during certain time frames tend to perform better than coupons that can be redeemed at any point in time.
Just like pop-ups, coupons allow you to do something similar. A promotion could offer discounts that only last for a specific time. If a user signs up before their timer runs out and receives their coupon code they can redeem it right away.
With OptinMonster’s option builder with drag-and-drop functionality, creating high-converting lead magnets and popups without programming expertise is now easier than ever! But that is just scratching the surface – there is so much more OptinMonster can offer than that!
As we review OptinMonster, you will discover its complete feature set.
5. Create Customer Segments to Market Coupons Effectively
Assign your coupon codes to existing email lists to increase their distribution and ensure maximum exposure; an email blast may not work since it could end up in Gmail’s Promotions area where most marketing emails end up unread.
If you want your coupons to be used by and visible to email list subscribers, customizing the coupons may be required.
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