On October 1, Facebook will Stop Allowing live Shopping
Introduction
Facebook is making a big change to its News Feed. Starting on October 1, you will no longer be able to see live events and real-time videos from brands that are selling products or services.
Section: Facebook has been working on this update for some time now and it will be rolling out to all users over the next few weeks. Here’s what you need to know about this new feature:
Section: What does that mean? If a brand wants to advertise live deals or sales, they will have to wait until their event is over or until it’s been recorded by someone else so they can find out how well that went. You won’t see them in your feed anymore unless they decide they want people to know about their sale or promotion after it takes place! Even then, they’ll still have limited access to targeting options based on age range (18+) but not location-based targeting like other ad tools do today.”
On October 1, Facebook will Stop Allowing Live Shopping
On October 1, Facebook will stop allowing live shopping.
This change is the result of several factors that have been impacting the way we interact with each other on social media platforms for some time now. These include:
- Increasing competition among advertisers and brands.
- A desire to improve user experience (UX) and make it easier for users to find what they need when they want it.
- The need to keep users safe.
What is live shopping?
Live shopping is a feature that allows you to sell products in real-time on their platform. You can set up a live video and sell products like clothes, jewelry, cars, and more.
How does it work?
The user enters an offer for the item they want to sell and sets the price. The seller then goes into his or her profile to find out what the average buyer pays for items similar to theirs (based on previous purchases) and how much money he or she would get if they sold it themselves through Facebook Marketplace or its other platforms such as Instagram Stories or Messenger Groups with friends who want something specific too!
What does the Change Mean?
Live shopping is a great way to connect with your customers. It’s also a great way for you to sell products online and reach new customers who may not have heard of you or know what your business sells.
However, Facebook has changed its policies on live streaming and it will no longer allow users to stream videos while they are purchasing items. This means that if you want people to watch your live video while they’re shopping, then make sure it’s not something that would be considered “live.” For example: If someone were buying something from Amazon but wanted some help from their friend in the next room who was doing laundry (but couldn’t hear), then this person might want her friend’s help sending them text messages about how much longer she’d need until she could get back online because she was busy washing clothes! That kind of thing wouldn’t work very well on Facebook since people can’t see each other’s messages when using Facebook Live because there aren’t any windows open in between messages sent between friends as this one would require.”
Why are they Making this Change?
The reason for this change is simple: Facebook wants to focus on its core features.
Facebook has been using live shopping for years, but it’s not a core feature of the platform. It’s an optional extension that users can opt into at their discretion and with some limitations (more on those later).
So why did they make the switch? They say they want to focus on getting people back onto Facebook Messenger instead of making them leave their apps altogether.”
How to Deal with the Change
Facebook has made it clear that they want to focus on the kind of interactions that are most important to their users. So if you’re looking for a new platform, here are some ideas:
- Instagram is great for selling products and services because it allows businesses to communicate directly with their customers without having to use Facebook or other social media platforms. You can also create an account on this app and post photos using hashtags (e.g., #Instagram) which will help increase visibility among potential followers!
- Snapchat This app is similar in functionality to Instagram but has fewer posts per day than its competitor does so there may be more opportunities available here if you want something different from Facebook’s offerings but again I don’t think anyone should rely solely on these apps since they’re still relatively new compared with sites like Pinterest which have been around longer than any social media platform out there today! In addition:
- Facebook is getting rid of a feature that allows you to sell products in real time on their platform.
- Facebook has been testing this feature since 2016, but it will be discontinued on October 1st.
What does this mean for your own Facebook marketing efforts? For starters, you’ll want to avoid using Live Video as a way to sell your products. Instead, consider an alternative like paid ads that allow you to better target the people you want to reach. This will be especially important if you’re going to rely on live streaming because it requires users to actively choose to watch content which may lead to a high drop-off rate and less engagement.
Conclusion
The future of buying and selling on Facebook is not yet clear. However, the change could be a sign of things to come at the social media giant as they work toward monetizing its platform in new ways. They’re moving away from the traditional advertising model and experimenting with new ways to generate revenue through sharing content or creating sponsored posts that are more akin to traditional marketing campaigns. This change will also impact advertisers who want people to interact with their brand through live shopping so it’s worth keeping an eye out for how this impacts your efforts too!
